Tags:

Campaign

Out of Home

Social

Animation

3D

Role:

Art Director


Moosehead Light is made in St John, made by St John, and enjoyed by St John. For the 2019 campaign, the task was to modernize the brand’s look, while maintaining the familiarity and affinity local’s feel for the brand. Texture, subtle gradient and the 3D can work together to create a new bold look our target recognized as their own, beloved beer.


Using Format