Twisted Tea is the #1 hard iced tea on the market, but it is being outspent by new players on the market. After the brand position in Canada was defined, a multi-platform campaign was devised to drive purchase intent. Country music is big for Twisted Tea fans. As part of the campaign Twisted Tea partnered with Dean Brody on the summer of 2018 to give one lucky winner a summer party with a twist. The party was filmed and concepted with additional scenes to be part of his latest music video, Dose of Country.